9 Memorable Drug Mascots

FEBRUARY 24, 2016
Allison Gilchrist, Associate Editor
7. Myrbetriq Bladder

Astella’s Myrbetriq was approved in 2012 to treat overactive bladder with symptoms of urgency, frequency, and leakage.
In TV spots, the insistent Myrbetriq bladder leads a woman experiencing overactive bladder into several stores that she’s not interested in visiting while she’s en route to the movies. Deciding to take matters into her own hands, the woman visits a physician, and her bladder accompanies her during the consultation.